Prime stocking Fixed Gear and BMX, all racked up and…read more
Twice a year, everyone involved in the brands under Crailtap…read more
Adidas is proud to release Lucas Puig’s first pro model…read more
Grab a freshly made roll or sandwich at Prime Coffee…read more
To celebrate two American brands, Nike and its skateboarding imprint…read more
So HOT right now! Fresh in through the front door…read more
Sales Assistant/Skate Park Assistant Apprenticeship Vacancy Vacancy full description:…read more
Welcome aboard, erm Welcome Skateboards, we are feeling these new…read more
Just a quick heads up in the new Adidas Lucas…read more
Adidas Silas, Busenitz, Campus, now available instore or online. Here…read more
Premier 2nd June 5pm at Prime Delux Skateshop, 48 Ebrington Street,…read more
Quick look at the new Focale 44 fixed gear bikes…read more
We have a limited amount of Penny Skateboards from Australia…read more
Altamont Spring is in, below we have a selection of…read more
New in are 4 styles from the Etnies Spring 2012…read more
Check out the Jason Jesse’s custom AK-47 shape. Stay strapped….read more
New Janoskis in store now in a range of limited…read more
Big range of KR3W snapback caps in, a few shown…read more
3 Rip n Dip caps in store now. From left…read more
New delivery of Nike Eric Kostons in Black or Sport…read more
Come along to the Grand Prime Store Opening Day! On Saturday the…read more
Grab a coffee and lounge around on our new sofa…read more
Another peek at the new half of Prime Delux store….read more
A quick look at the new HUF beanies and caps…read more
The shop expansion is going well, new branding above the…read more
A closer look at the Obey Traveler Field bag. Obey…read more
A closer look at the Obey Craftwork Duffle bag. The Obey…read more