Plan B

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In 1991, Mike Ternasky Founded Plan B along with a handful of top pro skateboarders as an alternative to the big corporations who were dominating the industry at the time. This is how the brand name 'Plan B' was born. The brand had reached a high point in the mid-90's when tragedy struck and Ternasky was killed in a car accident. Original Plan B Pro's Danny Way and Colin Mckay kept the brand alive but ultimately shelved it when managing the business and pro skateboarding careers became increasingly challenging.
In 2005, Danny Way and Colin Mckay repeated history by launching Plan B along with top pro's Paul Rodriguez, Pj Ladd and Pat Duffy. Ryan Sheckler and Torey Pudwill would later join making the new Plan B one of the most elite teams in skateboarding. with the same drive and focus on progression that Ternasky originally instilled Plan B has again become a leader in the skateboarding industry.